Skills Directory

Capabilities, With Context

A complete, searchable reference to the tools and disciplines I use—and how each one is applied in production work.

01 / Category

Websites & Frontend

A fast, clear website with an intentional information hierarchy, useful service pages, and interactive elements only where they remove friction.

05 skills

Astro

#

Build fast, content-rich websites with interactive islands only where they remove friction.

React

#

Create guided calculators, configurators, intake flows, and responsive product interfaces.

TypeScript / JavaScript

#

Model pricing rules, validation, UI state, and integrations with maintainable application logic.

HTML / CSS / Tailwind

#

Turn structured content into accessible, responsive interfaces with consistent visual systems.

Headless WordPress

#

Keep familiar editorial workflows while delivering a faster, independently controlled frontend.

Business outcome

Visitors understand the offer sooner, trust the business more quickly, and have a clear path to inquire or request a quote.

02 / Category

Lead Systems

A guided pricing calculator, product configurator, quote flow, or intake form that collects the right context without overwhelming the visitor.

05 skills

Pricing Calculators

#

Translate product and project rules into clear estimates buyers can understand and act on.

Quote / Intake Flows

#

Collect the context a sales team needs without forcing every buyer through a generic form.

Product Page Generation

#

Turn structured product data into consistent, search-friendly pages at scale.

Headless Shopify Stores

#

Pair Shopify commerce operations with a faster, more flexible customer-facing experience.

Sales Funnels

#

Organize pages and follow-up around buyer questions, qualification, and the next useful action.

Business outcome

Sales teams receive better-qualified inquiries, respond with fewer back-and-forth emails, and make fewer manual quoting mistakes.

03 / Category

SEO & Credibility

A search-friendly content structure, performance work, structured data, and conversion-focused pages built around real buyer questions.

06 skills

Local Business SEO

#

Build service and location structures around how nearby customers actually search and evaluate providers.

Technical SEO & Metadata

#

Correct crawl paths, canonical signals, metadata, and information structure across production sites.

Core Web Vitals

#

Improve loading, responsiveness, and layout stability on the customer journeys that matter most.

Accessibility & Semantic HTML

#

Audit and repair navigation, forms, document structure, contrast, and assistive-technology cues.

Schema / JSON-LD

#

Describe businesses, services, products, and page relationships with validated structured data.

Conversion Copy Structure

#

Arrange offers, proof, buyer questions, and calls to action in a clear decision sequence.

Business outcome

The business is easier to discover, easier to evaluate, and more credible before the first phone call.

04 / Category

Cloud & Deployment

A modern deployment setup with edge delivery, sensible caching, secure DNS and SSL, source control, and the right data services for the job.

05 skills

Cloudflare Pages & Workers

#

Deploy fast sites and serverless request handlers close to users without maintaining servers.

DNS / SSL / Redirects

#

Protect domain changes, consolidate legacy URLs, and keep search and customer traffic moving safely.

D1 / KV / R2

#

Choose lightweight databases, key-value storage, or object storage according to the workflow.

GitHub / Version Control

#

Ship reviewable changes with a clear history, isolated fixes, and repeatable releases.

Caching & Edge Routing

#

Reduce latency and origin work while keeping redirects and dynamic routes predictable.

Business outcome

Teams get faster pages, safer releases, and infrastructure that is easier to maintain as the site grows.

05 / Category

APIs & Automation

Connected forms, APIs, webhooks, CRM mapping, notifications, and email workflows that move a lead to the right next step automatically.

05 skills

REST APIs & Webhooks

#

Connect forms and applications to the systems that need to receive or act on their data.

CRM Data Mapping

#

Normalize customer inputs into useful CRM fields, statuses, ownership, and follow-up stages.

Email Automation

#

Send timely internal alerts and customer confirmations without blocking or losing a lead submission.

Google Sheets Workflows

#

Use familiar operational spreadsheets as controlled inputs or outputs inside connected workflows.

Zapier / Make / Twilio

#

Use managed automation and messaging tools when they are the simplest reliable fit for the process.

Business outcome

Less manual administration, faster follow-up, and a lead record that does not disappear between systems.

06 / Category

AI & Data Workflows

An AI-assisted workflow with structured inputs and outputs, validation steps, and human review where judgment still matters.

05 skills

AI-Assisted Development

#

Accelerate bounded development and content tasks while keeping validation and review explicit.

ChatGPT / Claude / Gemini

#

Choose models by task and place them inside structured, reviewable workflows rather than open-ended automation.

Structured Data Extraction

#

Convert inconsistent source material into predictable records for search, content, and operations.

Validation Pipelines

#

Check required fields, types, ranges, and business rules before information reaches production systems.

Prompt & Schema Design

#

Constrain AI outputs with clear instructions and schemas that downstream tools can verify.

Business outcome

Work that once took days can move faster without treating unreviewed AI output as the final answer.