Professional Experience
Roles, Responsibilities & Results
A chronological record of production web development, lead-generation systems, technical integrations, and business automation.
- Develop responsive websites that explain services clearly, address buyer questions, and convert visitors into qualified inquiries.
- Use Astro, React, TypeScript, APIs, and automation tools to deliver production lead-generation websites and customer intake systems.
- Support consultative sales for direct-to-customer and B2B buyers by qualifying needs, explaining options, preparing estimates, and aligning scope with budget.
Outcome: Built and supported 45+ production websites and business systems across 12+ industries.
Outcome: Generated more than $2 million in direct sales through website lead pipelines and consultative follow-up.
- Built the NorCal Carports pricing calculator, which powers dynamic website pricing and exports structured product data.
- Develop product discovery, quote, configuration, and customer intake interfaces.
- Integrate frontend applications with APIs, validation rules, pricing logic, and third-party services.
Outcome: Replaced manual quoting steps with a faster production platform, sub-second page loads, and 98+ mobile Lighthouse scores.
- Develop lead management, customer intake, estimating, and operational tracking tools.
- Integrate forms, CRM platforms, spreadsheets, and email services through APIs and webhooks.
- Automate lead routing, notifications, document generation, and repetitive administrative tasks.
Outcome: Automated intake, validation, and routing across 15,000+ customer records, cutting lead response time from ~18 hours to under 2 minutes and removing roughly 12 hours/week of manual admin work.
- Develop internal tools for research, documentation, content operations, and repeatable development tasks.
- Create structured data extraction, classification, validation, and review workflows.
- Use AI APIs for specific, reviewable tasks with validation and human approval.
Outcome: Cut repeat documentation and content-production work by roughly 85% (days to hours) through reusable tooling, schemas, and human-review steps.