Resume / 2026
Michael Ruiz
Web Developer & Automation Specialist
I build credible business websites, pricing tools, and intake systems that turn visitors into qualified leads.
Remote / California
Professional profile
Web Development That Supports the Sales Process
I develop lead-generation websites and business tools that help service companies present their work clearly, answer customer questions, estimate projects, and capture qualified inquiries.
My work combines frontend development, pricing and intake tools, technical SEO, API integrations, and workflow automation to improve the path from website visit to sales follow-up.
01 / Credibility
Websites that earn trust
Clear service pages, technical SEO, and fast interfaces that help a visitor understand the offer and take the next step.
02 / Context
Pricing and intake tools
Calculators, quote flows, product pages, and forms that collect the details needed to respond accurately.
03 / Follow-through
Systems that keep work moving
APIs, validation, CRM and email workflows, and automation that route useful information to the right next step.
Selected results
$2M+
Direct sales generated through website lead pipelines.
45+
Production websites and business systems delivered.
Under 2 min
Lead response time reduced from roughly 18 hours.
Role alignment
Where this experience fits
My background is strongest in roles that combine customer-facing web development, integrations, and workflow automation.
Review role alignment- 01Front-End Developer
- 02Web Developer
- 03Web Application Developer
- 04Automation Developer
- 05Integration Developer
- 06Marketing Automation Specialist
Search the evidence
What can I help you build?
Search a skill, business need, or job title to see the related work, outcomes, and adjacent capabilities behind it.
Professional progression
Each stage added a practical discipline to the work: delivering under pressure, earning trust online, qualifying real opportunities, improving conversions, and connecting systems so good leads receive a useful response.
Foundation · Los Angeles
Recording Engineer
Delivered technical production for major artists, producers, and label stakeholders in deadline-driven studios, including a gold-record engineering credit for work with Jill Scott. Learned calm execution, client communication, scheduling, and accountable delivery under pressure.
2014 · Web & Search
Websites and Local SEO
Built websites for local businesses and learned how credibility, clear service information, and search visibility turn into phone calls and quote requests.
Sales Operations
Lead Generation and Qualification
Worked directly with buyer questions, pricing objections, estimates, follow-up, and B2B qualification. Learned that a website needs to support the sales process, not simply collect contacts.
Ecommerce Systems
Product Pages and Conversion Flows
Built and improved product pages, conversion flows, and content structures for ecommerce. Learned how merchandising, buyer confidence, and checkout friction affect customer acquisition.
Automation & AI
Connected, Repeatable Workflows
Applied APIs, automation, structured data, and AI-assisted development to reduce manual work, validate information, and turn proven processes into reliable workflows.
Current Work
End-to-End Lead Generation Systems
Builds websites, pricing tools, intake forms, CRM and email workflows, technical SEO, Cloudflare hosting, and follow-up automation as one connected business system.
Education & Credentials
Western Governors University
Business degree with a certificate in marketing
Business · Marketing
Current focus: building credible websites, pricing tools, customer intake flows, and automation systems that help service businesses get more qualified leads.